Responsibilities

• Own and optimize a $500,000+ annual influencer marketing budget while consistently achieving or exceeding a minimum 1.7x last-click Return on Ad Spend (ROAS) with both paid and commission-based influencers and double annual revenue from 2026 vs 2027.
• Develop profitable creator acquisition strategies across TikTok, Instagram, YouTube, Podcasts, email sponsorships, websites, newsletters, and emerging channels.
• Continuously improve campaign profitability while increasing influencer contribution to overall company revenue.
• Negotiate high-value creator partnerships that maximize licensing rights, paid usage rights, Meta advertising permissions, multi-channel deliverables, affiliate opportunities, and long-term ROI.
• Work closely with Paid Media to activate creator content through Meta advertising and maximize performance beyond organic distribution.
• Recruit, activate, and grow a high-performing ambassador community of 500+ active commission-based and hybrid creators.
• Develop scalable recruiting systems that consistently generate new creator relationships while reactivating dormant ambassadors already within the BIOptimizers ecosystem.
• Build direct relationships with creators and creator representatives while minimizing reliance on traditional influencer agencies whenever practical.
• Identify emerging creators before they become expensive, negotiate favorable long-term partnerships, and develop relationships that grow alongside their audiences.
• Manage strategic creator relationships through consistent communication, accountability, performance reviews, and long-term partnership development.

Requirements

• 5+ years of experience leading influencer marketing, creator partnerships, affiliate marketing, or performance partnerships for high-growth supplement, wellness, nutrition, fitness, or CPG brands.
• Demonstrated success managing influencer marketing budgets of $500,000+ annually.
• Proven experience building and scaling ambassador programs with 250–500+ active creators.
• Track record of driving measurable business growth through influencer marketing with a strong understanding of revenue, profitability, and attribution.
• Experience negotiating creator contracts, licensing rights, usage rights, affiliate agreements, commission structures, and long-term partnership agreements.
• Experience managing creator relationships directly rather than relying primarily on influencer agencies.
• Strong understanding of performance marketing concepts including last-click attribution, paid amplification, Meta advertising, and customer acquisition.
• Experience using influencer management platforms such as GRIN, CreatorIQ, Aspire, Modash, Upfluence, or equivalent software.
• Experience working closely with Paid Media, Creative, CRM, Product Marketing, and Analytics teams.
• Excellent negotiation, communication, and relationship-building skills.

Preferred

• Experience scaling influencer programs beyond 500 active creators.
• Experience building ambassador or affiliate communities using Slack, Discord, Facebook Groups, Circle, or similar platforms.
• Experience activating creator content through paid social advertising.
• Experience leveraging AI tools such as ChatGPT, Claude, or equivalent platforms to improve recruiting, reporting, communication, and workflow efficiency.
• Experience within subscription or direct-to-consumer (DTC) e-commerce businesses.