Responsibilities

• Lead Best Buy’s social and influencer strategy across paid and channels, establishing the vision and roadmap for social engagement and advertising growth.
• Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
• Lead, develop, and coach a team of social and influencer professionals, building capabilities that support content, community management, and advertising objectives.
• Oversee the activation and optimization of RMN and enterprise paid social campaigns through internal and agency partners while integrating influencer and organic social strategies.
• Manage strategic relationships with platform partners, agencies, and executive stakeholders to drive innovation, business planning, and social performance results.

Requirements

• 10+ years of social media, influencer marketing, digital media, or advertising experience.
• 5+ years of direct and/or indirect leadership experience.
• 5+ years experience developing paid, owned, and earned social strategies.
• 5+ years managing social advertising across major social platforms.
• 5+ years leading cross-functional teams and external partnerships.

Preferred

• Experience building social, influencer, or retail media advertising products.
• Experience in retail media networks, ecommerce, or digital advertising.
• Strong knowledge of social commerce and influencer marketing.
• Experience managing platform and agency partnerships.
• Experience presenting strategy and performance insights to executive leaders.

Benefits

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.