Senior Influencer & Affiliate Manager

Responsibilities

• Develop and own the influencer, creator, affiliate, and TikTok Shop strategy, ensuring activity supports brand awareness, cultural relevance, engagement, and commercial growth.
• Manage, mentor, and develop the Influencer Marketing Manager, providing clear direction, prioritization, performance feedback, and day-to-day support.
• Build and nurture a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, cultivating long-term relationships with high-value talent.
• Lead end-to-end influencer and creator activations, including creator selection, briefing, contracting, content development, approvals, execution, and reporting.
• Own the growth and management of TikTok Shop, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.
• Develop affiliate programming that incentivizes creators to produce high-quality, shoppable content and consistently feature the brand’s products.
• Partner closely with Brand, Social, PR, Creative, E-commerce, and Sales teams to ensure influencer, affiliate, and TikTok Shop activity is integrated into wider marketing and commercial plans.
• Establish KPIs, reporting, and measurement frameworks to evaluate reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.
• Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.
• Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and ensure campaigns are delivered on time and within budget.

Requirements

• 5-7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.
• Prior people-management experience, with demonstrated ability to coach, develop, and lead team members.
• Experience in beauty, haircare, fashion, wellness, or another premium consumer category strongly preferred.
• Proven experience developing and executing influencer strategies from conception through measurement.
• Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.
• Demonstrated ability to drive measurable sales through creators and affiliate marketing.
• Strong relationships and experience working directly with creators, talent managers, agencies, and affiliate partners.
• Strong analytical skills with the ability to translate performance data into actionable recommendations.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong negotiation and communication skills.

Benefits

• 🕒 Flexible working hours with core hours from 10am to 4pm
• 🏢 Working 2 days in the office and 3 days from home
• 💸 Salary from $119,665 – 149,581 (pay is based on a number of factors and may vary depending on job-related knowledge, skills, and experience).
• 🎯Performance-related bonus of 15% based on annual salary
• 🌴 27 days holiday, with the option to buy or sell holiday days
• ❤️ 2 volunteering days per year
• 🌍 10 days working from any location of your choice
• 🎉 Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
• 👶 Enhanced family policies
• 🌸 Supportive Period & Menopause Policies