Senior Inbound Strategist

Richmond, VA (Remote)

$82K/yr – $104K/yrSenior Level5+ years expFull time

Posted 8 days ago

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Job Description

Responsibilities

  • Develop and execute inbound marketing strategies using our Strategic Playbook.
  • Manage day-to-day account work such as content strategy, technical SEO, CRO recommendations, HubSpot workflows, and GBP optimization.
  • Working closely with other Geear team members to develop, execute, and analyze clients’ SEO, GEO, content, and HubSpot marketing campaigns.
  • Ideate and contribute to quarterly projects intentionally chosen and designed to enhance our products and processes, using automation and AI to improve efficiency and increase value
  • Participate in client calls as needed to provide subject-matter expertise and ensure expectations are clear.
  • Share learnings, industry updates, and best practices with team members to elevate collective expertise.
  • Monitor account performance regularly, report on progress, and recommend adjustments when results are not improving.
  • Identify opportunities to test and iterate strategies for better outcomes.
  • Bring new, innovative ideas to our team and clients.
  • Contribute to making our 4-Day Workweek sustainable and successful for everyone.

Requirements

  • 5+ years of hands-on experience creating and implementing SEO, GEO, and content/email marketing strategies
  • Experience with Google Analytics, Google Search Console or other web analytics platforms
  • Familiarity with SEO tools like Screaming Frog, Semrush, Ahrefs, SpyFu, Moz, or Searchmetrics
  • Strong writing and editing skills for all stages of the buyer’s journey
  • Ability to analyze data to inform recommendations and decisions
  • Self-starter and high degree of accountability to complete work and do what’s right for the team and clients
  • Detail-oriented, proactive, and creative self-starter
  • Excellent written and verbal communication skills
  • High emotional intelligence (EQ) and collaborative energy
  • Experience with email marketing, HubSpot, and content performance analysis strongly preferred

Preferred

  • If you have solid HubSpot experience building workflows and automations
  • If you have prior agency experience
  • If you have prior experience in the financial services/banking and/or manufacturing industries

Benefits

  • 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day workweek.
  • Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership.
  • Group health, dental, vision, and life insurance plans at a very low cost.
  • 401k savings plan with employer match helps you save some for later.
  • Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you).
  • $2000 home office and computer allowance to equip you with the resources you need to perform your best (and be comfortable while doing it!).
  • $500 annual education stipend.
  • Unlimited paid time off.
  • A clear track for career growth, increased responsibilities, and increased compensation.
Geear logo

Geear

We’re a HubSpot Diamond Partner that uses data integration to power smarter marketing for Credit Unions, Community Banks and Manufacturers. From Digital Advertising to Inbound Marketing, we use AI-informed tactics and the latest tools to drive real results. Whether you're looking to grow revenue, generate qualified leads, or get more from existing customers, we will guide you there.

Founded in 2004
Midlothian, Virginia, USA
65 employees (27 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
36%
Direct
48.9%
Referral
7.7%
Social
6.1%
Paid
1%

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size
26 (40% of company)
Marketing Roles Posted (Last 30 Days)
1