Responsibilities

• Own paid-media strategy (budget, targeting, and creative testing) across complex, multi-channel client programs, connecting paid performance to the rest of the account
• Build testing and optimization systems for paid programs that scale learnings across an account or portfolio
• Serve as senior strategic partner to clients, influencing executive stakeholders through data storytelling and trusted counsel on paid investment
• Forecast business outcomes and model payback, LTV, and CAC to guide client paid-media investment and prioritization decisions
• Audit paid media measurement rigor (attribution, incrementality, and reporting accuracy) and translate complex data into clear decisions for clients, spotting CRO opportunities along the way and partnering with CRO specialists to turn them into tested roadmap items
• Partner closely with program managers, analysts, engineers, lifecycle, and creative to deliver integrated, multi-service programs
• Identify and lead account growth and expansion opportunities, and support business development on complex or enterprise prospects
• Use AI to accelerate paid media analysis, insight generation, and roadmap development, and actively raise the bar for AI-assisted analytics and workflows across your account
• Coach and mentor Growth Associates and Strategists, raising the team's bar on paid strategy and AI-forward practice

Requirements

• 5-8+ years of hands-on experience in paid media or performance marketing, with real ownership of budget, targeting, and creative testing at volume on at least one major platform (Meta, Google, TikTok)
• Hands-on experience analyzing paid-media performance data to inform integrated strategy
• Experience forecasting business impact (payback, LTV, or ROI modeling) to guide client decisions
• Proven experience presenting to and influencing senior or executive stakeholders
• Working knowledge of structured testing and CRO fundamentals, even if CRO wasn't your primary lane
• Hands-on experience with major paid platforms (Meta Ads Manager, Google Ads, TikTok Ads), plus familiarity with a testing platform (Optimizely, VWO, Dynamic Yield, Adobe Target)
• Demonstrated day-to-day use of AI tools (e.g., ChatGPT, Claude, Copilot) for data analysis, research synthesis, or roadmap development, plus experience helping others adopt AI-assisted workflows
• Client services / agency experience strongly preferred

Preferred

• Experience coaching and mentoring junior strategists or analysts preferred