SENIOR GROWTH & PERFORMANCE MARKETING MANAGER – GOOGLE & META ADS

Responsibilities

• Develop and execute paid acquisition strategies across Google Ads and Meta Ads.
• Plan, launch, manage, and optimize advertising campaigns to improve conversions and revenue.
• Manage advertising budgets and allocate spending based on campaign performance.
• Analyze campaign data to identify growth opportunities and reduce inefficient spending.
• Optimize bidding strategies, audience targeting, ad creatives, and campaign structures.
• Conduct A/B testing to improve campaign performance and conversion rates.
• Monitor ROAS, CPA, CPC, CTR, and other relevant performance metrics.
• Develop prospecting, retargeting, and remarketing campaigns.
• Collaborate with creative teams to test advertising concepts and improve campaign results.
• Identify opportunities to expand into new audiences and international markets.

Requirements

• Proven hands-on experience in performance marketing, paid acquisition, or media buying.
• Strong practical experience managing Google Ads and Meta Ads campaigns.
• Experience managing advertising budgets and optimizing campaigns independently.
• Strong understanding of customer acquisition, conversion funnels, and paid media strategy.
• Familiarity with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Ability to analyze campaign data and make evidence-based decisions.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and take responsibility for performance.

Preferred

• Experience in e-commerce, fashion, retail, lifestyle, or consumer brands.
• Experience managing campaigns across multiple countries.
• Experience scaling advertising campaigns while maintaining acquisition efficiency.
• Knowledge of landing page optimization and conversion rate optimization.

Benefits

• Opportunity to contribute to international marketing growth.
• Hands-on responsibility for paid advertising campaigns.
• A performance-focused working environment.
• Competitive compensation based on experience and qualifications.
• Opportunities for professional growth in performance marketing.