Responsibilities - Build, launch, and manage daily campaigns in Meta Ads Manager and Google Ads (Search/Shopping). - Analyze Shopify bounce rates and conversion rates to suggest site improvements. - Monitor the "Meta-to-Shopify" data gap using tools like Triple Whale or Northbeam. - Run weekly A/B tests on ad copy and landing page offers. - Brief designers/cross collaborative teams on beauty-specific UGC and hooks based on ad performance data. - Identify trending beauty ingredients or skincare concerns to pivot marketing angles. - Maintain a weekly "Growth Dashboard" tracking MER (Marketing Efficiency Ratio) and New vs. Returning customer spend. Requirements - 4+ years in DTC (Beauty/Skincare preferred). - Deep proficiency in Shopify, Meta, and Google Ads. - Strong analytical background (Excel/Google Sheets is a must). - Experience with Shopify apps (Upsells, Subscriptions, Reviews). - Background in scaling small budgets into larger spend tiers. - Ability to edit simple video/static assets for quick-turnaround testing. - Experience working with creative teams to produce on-brand PDP assets. - Data- and detail-obsessed: you track every click and optimize for performance. - Strong project management skills and ability to manage multiple SKUs and timelines. - Passion for beauty, personal care, or lifestyle brands is a plus. Nice_to_have - Passion for beauty, personal care, or lifestyle brands is a plus. Benefits - Medical, Dental, Vision, Life Insurance - 401k plan - Additional Opt-In Insurances - Vacation + Sick Time Pay - L\'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L\'ange products and also try new products!