Responsibilities

• Design and execute multi-channel ABM campaigns for high-value accounts across events, email, social, ads, and personalized content.
• Research target accounts with sales and product marketing to uncover challenges, stakeholders, and pain points for hyper-relevant messaging.
• Develop custom content and assets with marketing and vendors tailored to target accounts.
• Plan and manage events and activations to engage decision-makers in target accounts.
• Own engagements with membership organizations to reach target buyer personas.
• Collaborate across sales, marketing, customer success, and leadership to create customer marketing programs that drive pipeline.
• Track ABM metrics and revenue influence; use data to optimize campaigns.
• Collaborate with sales/SDR on targeting, messaging, and follow-up for 1:1 and 1:few campaigns.

Requirements

• Proven experience in a B2B marketing role, with a strong focus on ABM, events, and customer marketing
• At least 8 years of experience in a high growth marketing team
• Excellent project management and organizational skills
• Strong communication and collaboration abilities
• Fluent in Marketo, SFDC, 6sense as well as other outreach and engagement platforms
• Strong presentation creation and delivery skills, ability to educate and lead a team to success in a campaign motion
• A creative and strategic thinker who can develop innovative ways to engage hard-to-reach accounts