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Verato

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3.8
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Company overview

Verato® powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM CloudTM, the next generation of master data management, delivers unprecedented data intelligence and interoperability by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and data governance. Verato re-imagines master data management (MDM) to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed-to-value, enterprise grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.
Founded in 2012
McLean, Virginia, USA
179 employees (23 in marketing)
verato.com
71% recommend to a friend
78% positive business outlook

People

Marketing leadership

Patricia B.
Patricia B.
Sr. Growth Marketing Manager
At the company for 5 months
Nick Byrne
Nick Byrne
Marketing Operations Manager
At the company for 5 months
Mattie Briggs, MGM
Product Marketing Manager
At the company for 1 year 4 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$35M

Last raise

$10M

Series C, 7 years ago

Funding history

Jan 2019

Series C Verato · $10M

Feb 2017

Series B Verato · $12.5M

Jan 2015

Series A Verato · $12.5M

Audience

Monthly website visitors
5.8K
Month over month+5.8%
Quarter over quarter-10%
Top sourceDirect (48.8%)
Ad budget per month$6.0K
Average search rank43.9
Traffic source mix
Direct
48.8%
Search
30.7%

News

Verato Named a Fierce Healthcare Innovation Awards 2025 Winner
Nov 19, 2025 • Lelezard
Does Verato’s Healthcare Partnership Reveal New Strengths in Salesforce’s Regulated Market Strategy (CRM)?
Nov 5, 2025 • Yahoo Finance
Verato Announces Identity Intelligence Agent Powered by Salesforce's Agentforce Health
Oct 28, 2025 • PR Newswire

Links

verato.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +0.6% year over year
Social
9.8%
Referral
6.1%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

5.3K

12-mo growth

+19.3%

Monthly growth

+3.3%

Salaries

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Open positions2 open marketing positions

Verato logo

Senior Growth Marketing Manager

Verato

USA (On-site)

In-houseFull-timeSenior level8+ years exp.
5 months ago
Verato logo

Product Marketing Manager [Healthcare Provider Domain]

Verato

McLean, VA (Remote)

In-houseFull-timeMid level5+ years exp.
6 months ago

Verato insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2012
Headquarters
McLean, Virginia
Employees
51-200
Flat last 12mo
Marketing team
23
13% of company
20 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Flat headcount last 12 months · More mature · Last funding 3+ years ago
Trend
2021-09-27 -> 2025-12-22
Headcount (12 months)
+0.6%
Last funding round
88 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.8K
Month over month+5.8%
Quarter over quarter-10%
Top sourceDirect (48.8%)
Traffic source mix
Direct
48.8%
Search
30.7%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
76 competitor sites
Search traffic: 485 organic clicks / 589 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+96
Ad budget per month
$6.0K
Average search rank
43.9
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
— reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

23
13% of the company • 20 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 23.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.8 / 5
Work-life balance
3.8 / 5
Culture
3.7 / 5
Diversity & inclusion
4.1 / 5
Recommend to a friend
71%
Positive business outlook
78%

Funding

Shows saved funding data.

Total funding
$35M
Last raise
Series C
7 years ago
Funding details
Amount raised
$35M
Last round
Series C
Last fundraise
7 years ago

News

Shows saved company news.

Verato Named a Fierce Healthcare Innovation Awards 2025 Winner
Nov 19, 2025 • Lelezard
Does Verato’s Healthcare Partnership Reveal New Strengths in Salesforce’s Regulated Market Strategy (CRM)?
Nov 5, 2025 • Yahoo Finance
Verato Announces Identity Intelligence Agent Powered by Salesforce's Agentforce Health
Oct 28, 2025 • PR Newswire
Social
9.8%
Referral
6.1%
Paid referral
1.2%

Total followers

5.3K

12-mo growth

+19.3%

Monthly growth

+3.3%