Responsibilities

• Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals: hands-on building, launching, and optimizing from targeting through pipeline contribution
• Build and run vertical-specific campaigns with a deep understanding of segment personas, pain points, and competitive landscape
• Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and audience segments; translate plans into clear briefs and keep execution on track
• Serve as the marketing counterpart to Sales vertical PODs, aligning on account prioritization, campaign plays, and pipeline coverage
• Maintain and refine target account lists with Sales PODs and RevOps using intent data and firmographic signals
• Own campaign calendar management for assigned verticals — planning, sequencing, and flagging conflicts with other programs
• Develop and maintain campaign briefs, including audience, messaging, channel mix, and success criteria before every launch
• Build and maintain campaign dashboards to give Sales and leadership visibility into account engagement and pipeline influence
• Track ABM performance metrics and surface insights and recommendations to the Director of Growth Marketing regularly
• Contribute to quarterly business reviews with pipeline attribution data tied to ABM activity