Responsibilities

• Expand Our Brand Awareness and Pipeline Generation. Own paid and organic acquisition end to end: budget, channel mix, landing pages, and CRO.
• Make our funnels scalable and predictable. Build funnels/loops and models for our highest-priority motions (FastMCP to Horizon, Horizon self-serve signup to activation, website to inbound, open source to Cloud) with owners, baselines, and conversion targets.
• Own lifecycle. Design and ship the onboarding, activation, and re-engagement sequences that don't exist yet, starting with the thousands of Horizon signups who've never heard from us. Measure activation lift, not open rates.
• Experiment fast. Organize campaign taxonomy, UTM discipline, and a clean handoff from HubSpot into Salesforce so we can run multiple experiments to optimize our funnel. Report cost per activated user and pipeline per dollar, and kill what doesn't work quickly and out loud.
• Route the audience to the product. Turn FastMCP's developer audience into Horizon accounts through in-product paths, docs placements, end cards, and CTAs. This is the highest-leverage number in the role.

Requirements

• 7+ years in growth or demand generation at B2B SaaS or developer-focused companies, with hands-on ownership throughout. You've been the person in the tool, not the person briefing someone who's in the tool.
• You know how to use channels and campaigns to generate predictable pipeline for sales and self serve signups.
• You've owned an acquisition budget and reported honestly on what it returned, including the parts that didn't work.
• You've built attribution from close to nothing before: campaign taxonomy, UTM structure, and a funnel model leadership used to make decisions. HubSpot and Salesforce, or close equivalents.
• Lifecycle ownership with measured results. Onboarding and activation sequences where you can tell us the before-and-after conversion numbers, and what you learned when one of them failed.
• Comfort being the only person in your function. You'll pick the sequence, say no to good ideas, and ship without a team behind you.

Preferred

• Background at an open-source or developer-tools company. You know why a GitHub star isn't a lead, and you've dealt with the particular weirdness of marketing to engineers.
• SQL, and comfort living in a BI tool. Our stack is HubSpot, Salesforce, Amplitude, Common Room, and Omni.
• Experience running a product-led self-serve funnel alongside an enterprise sales-led motion without one cannibalizing the other.
• You've integrated two marketing stacks after an acquisition and lived to tell about it.

Benefits

• Remote-first team with flexible-first culture
• Equity Stock Options
• 401(k) with 5% company match (vests immediately!)
• Unlimited PTO
• Medical, Dental and Vision insurance
• Generous Parental Leave
• Life Insurance and Disability benefits
• $800/month remote work stipend