Senior Growth Marketing Manager, Organic and Conversion

Responsibilities

• Organic & AI Search: Own organic and AI-search pipeline. Build our SEO and AEO strategy, decide what is truly high-leverage, and partner with content, web, and engineering teams to ship it. Use AI tools to move faster than a traditional SEO team.
• Website Conversion: Own conversion rate across verkada.com, including organic, paid, webinar, and event pages. Run a disciplined experimentation program and know which tests are worth running and which are not.
• Forms & Funnel: Rethink form experiences and conversion paths from first visit to booked meeting. Remove friction wherever it costs us pipeline
• Lifecycle Email: Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs. Measure success in meetings and pipeline, not opens.
• Measurement & Signals: Define the conversion events that matter and make sure tracking is clean.
• Cross-Department Collaboration: Work closely with data science, marketing operations, web and design, product marketing, marketing development representatives (MDRs), and sales. Share learnings across teams to drive continuous improvement.

Requirements

• 7+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent. Consumer or prosumer growth experience highly preferred.
• A track record of owning a number and moving it, with fast promotions or expanding scope to show for it.
• Strong experimentation judgment: you have run A/B tests yourself and can explain why you chose them.
• A working understanding of how SEO and AEO work, and real curiosity about where AI search is going. Deep specialist expertise is not required.
• Proficiency in data analysis and web analytics (GA4, Google Tag Manager). Knowledge of SQL and Excel preferred.
• A builder's mindset: high ownership, a bias to action, and a love of hard puzzles.

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily