Senior Growth Marketing Manager

Responsibilities

• Asian American Understanding & Strategy Development:
• Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).
• Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels.
• Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers.
• Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively
• Campaign Execution & Performance Optimization:
• Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers.
• Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team’s ability to find and convert the Asian American gamer.
• Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches.
• Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership.

Requirements

• 5+ years of experience in Marketing Strategy, Product Marketing and/or Brand Marketing roles.
• Experience developing strategic go-to marketing initiatives based on audience insights in gaming.
• Experience in navigating and utilizing Chinese social media ecosystems preferred (e.g. RedNote, Bilibili, WeChat, and Weibo).
• Experience mentoring junior team members
• Bachelor’s degree in marketing, Business, Communications, Data Analytics, or related field.
• Strong communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical skills with experience using consumer data, performance metrics, and research tools.
• A demonstrated, sustained engagement with Korean or Chinese American communities and a nuanced understanding of their cultural, social, and consumer dynamics is strongly preferred
• Microsoft Office & Google Suite experience (Required)

Preferred

• Experience navigating and utilizing Chinese social media ecosystems preferred (e.g. RedNote, Bilibili, WeChat, and Weibo).
• JIRA, Confluence, and/or other project management tools (Preferred).
• Strong familiarity with MapleStory preferred

Benefits

• Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.