Senior Growth Marketing Manager at Nexon America | El Segundo, CA | $115K/yr – $135K/yr

Senior Growth Marketing Manager

El Segundo, CA (Hybrid)

$115K/yr – $135K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own a cross-channel growth stream focused on Asian American gamers, turning experiments into scalable GTM playbooks and strong ROIs in niche communities.

Asian American Audience Ownership: Build platform-specific roadmaps and authentic messaging for culturally resonant campaigns.
Test-and-Learn Execution: Run platform tests, optimize hooks, and isolate what actually moves Asian American gamers compared with other channels.

Job Description

Responsibilities

Asian American Understanding & Strategy Development: Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).
Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels.
Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers.
Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively
Campaign Execution & Performance Optimization: Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers.
Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team’s ability to find and convert the Asian American gamer.
Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches.
Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership.
Cross-Functional Collaboration: Serve as the strategic bridge for agencies and internal teams, ensuring that the way we talk to the Asian American gamers is authentic and avoids "one-size-fits-all" marketing.
Provide learnings and insights on Asian American gamer-specific media trends and platform shifts to ensure brand relevance.

Present findings that demonstrate the unique ROI of specialized Asian American gamer targeting, justifying the team's distinct focus through acquisition data.

Nexon America

Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people. Our vision is to create high quality, innovative online games that create unforgettable experiences for players around the world.Nexon has an ever expanding worldwide team of over 6,500 employees and boasts a diverse global portfolio that includes titles like MapleStory, Dungeon Fighter Online, Mabinogi, and many more. If you want to be part of building an exciting game company, let’s talk!

Founded in 2005

El Segundo, California, USA

518 employees (123 in marketing)

www.nexon.com