Senior Growth Marketing Manager - New York

New York, USA (Hybrid)

$113K/yr – $139K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-channel growth strategy for mobile apps and own client relationships while guiding teams across Google, Paid Social, CTV, and programmatic.

  • Must-have: 5+ years in performance marketing with cross-channel app growth and solid attribution (SKAN, MMPs).
  • Standout: Ownership of multi-channel strategy and direct client advisory across measurement and scaling decisions.

Job Description

Responsibilities

  • Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business
  • Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives
  • Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
  • Coaching junior team members to master their channels and teaming up with creatives to test bold hooks
  • Spotting trends early and learning new tools fast to become the trusted partner clients rely on

Requirements

  • 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing strategies.
  • Strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies.

Preferred

  • Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics.

Benefits

  • 25 days PTO
  • Health benefits designed to support your wellbeing
  • 401(k) with match
  • Hybrid work model which balances flexibility and collaboration
  • Room to grow in a dynamic environment that encourages skill development and innovation
Twigeo logo

Twigeo

Twigeo is a Swedish-born, full-service digital marketing agency with offices in New York, Los Angeles, Stockholm (Sweden) & Varna (Bulgaria). We deliver top-performing creatives, tailored marketing strategy and future-proof measurement to scale your app or subscription business to new levels.We're trusted by many of the world’s most impactful disruptors, scale-ups and unicorns, that want a proactive, agile and impactful partner. Want to be part of our amazing client list?

Founded in 2014
Brooklyn, New York, USA
65 employees (48 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Monthly Google Ads Budget
$2.6K
Traffic Source Mix
Search
41.1%
Direct
38.5%
Referral
6.6%
Social
12.7%
Paid
1%

Headcount Trend

Current headcount: ~66

Marketing Team

Marketing Team Size
34 (52% of company)
Median Career Experience
9 years
Median Tenure
4.1 years