Responsibilities

• Plan and execute integrated multi-channel campaigns end-to-end from brief through launch, optimization, and reporting across email, paid media, content syndication, webinars, direct mail, and ABM.
• Run content syndication programs including selecting vendors, managing contracts, deliverables, monitoring lead quality, and optimizing spend based on performance.
• Execute paid digital programs in close partnership with the third-party agency briefing campaigns, reviewing creative and targeting, tracking performance, and holding the agency accountable to pipeline and ROI targets.
• Own the full webinar program: manage calendar, coordinate speakers and production, drive registration, execute follow-up sequences, and report on pipeline impact for both owned and third-party webinars.
• Build and launch email campaigns, landing pages, and nurture sequences in HubSpot, and partner with Marketing Ops on segmentation, lead scoring, and lifecycle processes to ensure clean data and accurate reporting.
• Execute outbound programs in close collaboration with SDR and Sales teams - coordinating timing, messaging, sequencing, and follow-up to convert target accounts into qualified meetings.
• Run A/B tests across channels, messaging, and offers documenting hypotheses, results, and learnings to build a repeatable experimentation framework over time.
• Partner with Product Marketing to ensure campaign messaging is grounded in sharp positioning and resonates with target buyers across verticals, personas, and lifecycle.
• Work with Event Marketing to extend the impact of field programs through pre- and post-event campaigns that convert engagement into pipeline.
• Drive ABM execution targeting high-value accounts and buying groups in collaboration with the ABM manager and Sales leadership, using Demandbase and coordinated outbound plays.
• Track and report on campaign performance metrics including leads generated, pipeline influenced, conversion rates, and ROI, using those insights to continuously optimize programs.