Responsibilities

• Shape Growth Strategy
• Before building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programs
• Identify opportunities to improve pipeline generation, conversion, and revenue performance
• Recommend strategic priorities based on performance data, market conditions, and business goals
• Develop and test hypotheses to address growth challenges and unlock new opportunities
• Own Campaign Strategy and Planning
• Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
• Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
• Own segmentation, messaging, and channel strategy across the customer journey
• Balance short-term pipeline generation with longer-term growth initiatives