Senior Growth Marketing Manager at Greenlight | USA | $125K/yr – $180K/yr

Greenlight

Senior Growth Marketing Manager

USA (Hybrid)

$125K/yr – $180K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own, optimize, and scale paid performance across channels with a strong focus on CAC, ROAS, and LTV, driving end-to-end growth from acquisition through activation and retention.

Growth Infrastructure: Build scalable, cross-channel growth plans with strong channel ownership and attribution clarity.
Channel Execution: Own Meta, Google (Search, YouTube, PMax), and programmatic buying with data-driven bidding and creative testing.

Job Description

Responsibilities

Own Performance Marketing Execution. Hands-on, end-to-end performance marketing strategy driving efficient customer acquisition and long-term revenue (LTV) growth on dedicated channels and identified areas of the business.
Optimize Marketing Acquisition Execution. Manage and scale core performance channels with expertise on Meta Ads, Google Ads (Search, YouTube, PMax) and other core performance/direct response marketing channels; continuously optimizing toward CAC, ROAS, and LTV targets.
Execute Advanced Bidding & Optimization. Leverage deep expertise in platform algorithms, bidding strategies, audience signals, and campaign structures to drive double-digit gains in both growth and efficiency.
Build Scalable Growth Engines. Develop and execute integrated, performance-driven marketing plans across paid, owned, and partner channels, aligning messaging, creative, and user experience to maximize conversion while maintaining Greenlight brand standards.
Manage Marketing Investment Portfolio. Own budget allocation and optimization across campaigns using a portfolio approach, dynamically shifting spend to maximize marginal returns and scale efficiently.
Understand Unit Economics and Contribute to Channel Forecasting. Build and manage detailed forecasts across spend, volume, and efficiency metrics (e.g., CAC, LTV, ROAS, payback), using data to inform decisions and ensure sustainable, profitable growth.
Optimize the Funnel End-to-End Through Cross-Functional Teams. Identify and execute opportunities across the acquisition funnel, from ad creative through landing page and onboarding, leveraging CRO, creative testing, and audience iteration to improve conversion rates and LTV/CAC ratios.
Drive Automation & Operational Excellence. Implement automation, AI tools, and scripting to improve campaign management velocity, reporting, and optimization workflows—establishing repeatable processes that increase speed, accuracy, and scale.
Establish Scalable Testing Frameworks. Build and operationalize statistically rigorous testing frameworks across channels, creatives, and landing experiences to enable rapid experimentation and continuous performance gains.
Translate Ecosystem Strategy into Action. Understand the role of each channel within the broader marketing ecosystem, leveraging attribution models and channel-specific metrics to optimize overall performance and business outcomes.

Requirements

8+ years of experience in performance marketing or growth, with deep hands-on ownership and expertise of key performance marketing channels; Meta Ads, programmatic media, Google Ads (Search, YouTube, PMax).
Proven track record of driving double-digit growth and efficiency improvements in CAC reduction + LTV increases over short time horizons (ie quarterly YoY).
Deep understanding of platform algorithms, bidding strategies, and campaign optimization techniques across major paid channels.
Strong experience with programmatic buying and bidding strategies, with the ability to evaluate and scale incremental channels.
Expertise in unit economics and forecasting, including CAC, LTV, contribution margin, and payback periods.
Experience implementing automation (AI tools, scripts, workflow systems) to improve execution speed and marketing performance.
Strong background in creative testing, CRO, and funnel optimization, with a data-driven experimentation mindset.
Experience managing both DTC ecommerce and/or subscription products and cross-selling.
Demonstrated ability to operate as a highly autonomous individual contributor, owning strategy and execution end-to-end.
Strong cross-functional collaborator, able to influence product, analytics, and creative teams to unlock growth.

Benefits

Medical, dental, vision, and HSA match
Paid life insurance, AD&D, and disability benefits
Traditional 401k with company match
Unlimited PTO
Paid company holidays and pop-up bonus holidays
Professional development stipends
Mental health resources
1:1 financial planners
Fertility healthcare
100% paid parental and caregiving leave, plus cleaning service and meals during your leave
Flexible WFH, both remote and in-office opportunities
Fully stocked kitchen, catered lunches, and occasional in-office happy hours
Employee resource groups

Greenlight

Greenlight is the money and safety app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.Millions of parents and kids use Greenlight to earn, save, spend wisely, give, and invest. Parents can set flexible spend controls, manage chores, automate allowances, and invest for their kids’ futures.The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates, and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank, and Synchrony Financial. We were picked for CB Insights’ Fintech 250.Inspired? Apply to join our team: https://greenlight.com/careers/

Founded in 2014

Atlanta, Georgia, USA

652 employees (50 in marketing)

www.greenlight.com