Responsibilities

• Develop and lead the firm’s growth marketing strategy, decide which channels and campaigns to invest in, with a focus on B2C audience growth, client acquisition, and marketing-generated inquiries.
• Manage paid advertising initiatives across Google Ads and other developing channels such as Meta, Reddit, and LinkedIn, including strategy, execution, optimization, and performance analysis.
• Build and shape our marketing AI engine, including designing and implementing scalable workflows, automation, channel strategy, expand execution capacity, and support data-informed decision-making.
• Create, test, and optimize our landing pages and conversion pathways to improve the percentage of marketing traffic that turns into qualified inquiries and clients.
• Own marketing automation and follow-up journeys, including email campaigns, retargeting, and other initiatives that guide prospective clients from initial inquiry through retention and conversion.
• Manage and build HubSpot marketing workflows, including campaigns, defined metrics reporting, attribution, and dashboard development.
• Identify, evaluate, engage, and manage external vendors when needed, while maintaining in-house ownership of strategy, performance, and outcomes.
• Monitor and report on key marketing performance indicators, and present results, opportunities, and areas for improvement to leadership.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5–8+ years of experience in growth marketing, performance marketing, demand generation, or a related field, with experience building marketing infrastructure from the ground up.
• Demonstrated experience managing paid acquisition channels and supporting conversion infrastructure, such as landing pages, email automation, tracking, analytics, and reporting.
• Strong understanding of B2C marketing strategy and customer acquisition, with interest in or readiness to support future B2B marketing efforts as the firm expands.
• Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization.
• Genuinely AI-native using AI tools in a practical, workflow-driven way to improve speed, quality, insight generation, and execution capacity.
• Experience working in HubSpot or a similar CRM/marketing automation platform, including building workflows, campaigns, dashboards, and reporting from scratch.
• Strong analytical, communication, and collaborations skills, including the ability to interpret performance data, identify trends, and present results-oriented recommendations to leadership and cross-functional stakeholders.
• Ability to work independently, prioritize effectively, and build structure in a role with broad scope and significant ownership.
• High level of curiosity, resourcefulness, and accountability, with a willingness to test ideas, learn quickly, and build from the ground up.

Preferred

• Genuinely AI-native using AI tools in a practical, workflow-driven way to improve speed, quality, insight generation, and execution capacity.