Senior Growth Marketing Manager (Chinese Bilingual)

Responsibilities

• Asian American Understanding & Strategy Development:
• Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).
• Execute "test-and-learn" media strategies to identify which specific platforms and messaging styles yield the highest acquisition for Asian American gamers compared to general market channels.
• Direct and challenge agency partners to move beyond "standard" media strategies, instead uncovering high-impact, niche opportunities for deep cultural resonance among Asian American gamers.
• Convert campaign data and "trial-and-error" learnings into go-to-market frameworks that define exactly how, where, and when to reach Asian American gamers most effectively
• Campaign Execution & Performance Optimization:
• Lead the execution of social and digital campaigns, using A/B testing to determine which creative hooks and cultural nuances drive the strongest engagement among Asian American gamers.
• Monitor KPIs across social, community, and paid media channels to "course-correct" in real-time, refining the team’s ability to find and convert the Asian American gamer.
• Evaluate campaign success by isolating channel and creative effectiveness, documenting specific "wins" in Asian American gamer-specific spaces that can be repeated for future launches.
• Analyze dashboards to communicate performance trends and learnings about Asian American gamer media consumption to leadership.

Requirements

• 5+ years of experience in Marketing Strategy, Product Marketing and/or Brand Marketing roles.
• Experience developing strategic go-to marketing initiatives based on audience insights in gaming.
• Experience in navigating and utilizing Chinese social media ecosystems preferred (e.g. RedNote, Bilibili, WeChat, and Weibo).
• Experience mentoring junior team members
• Bachelor’s degree in marketing, Business, Communications, Data Analytics, or related field.
• Strong communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical skills with experience using consumer data, performance metrics, and research tools.
• A demonstrated, sustained engagement with Chinese American communities and a nuanced understanding of their cultural, social, and consumer dynamics is strongly preferred
• Microsoft Office & Google Suite experience (Required)

Preferred

• Experience in navigating and utilizing Chinese social media ecosystems preferred (e.g. RedNote, Bilibili, WeChat, and Weibo).
• JIRA, Confluence, and/or other project management tools (Preferred)
• Strong familiarity with MapleStory preferred

Benefits

• We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.