Responsibilities

• We are looking for a Senior Growth Marketing Lead to drive a brand-new incentives and lifecycle marketing program aimed at our guest community.
• You will own the strategy and end-to-end execution of CRM and lifecycle campaigns that drive rebookings, retention, and long-term engagement.
• This is a hands-on role for someone who thrives on building, executing, and influencing across many teams rather than delegating.
• Because the program is new and growing, you will help shape what incentives look like and how they scale.
• You will partner with global country managers to define and align on incentive strategies, and work closely with finance to ensure each program is budgetarily viable.
• You will plan on a quarterly basis, then move into execution mode by writing creative briefs, running feasibility checks with the marketing operations team, and participating in creative reviews.
• You will own CRM execution from beginning to end. This includes defining the technical and feasibility requirements for the marketing operations team that handles hands-on campaign building, participating in QA, and managing the push and email campaigns tied to each market's incentives.
• You will partner with analytics to evaluate past campaign performance, then synthesize those insights into a clear story for country managers and senior leaders to guide where the program goes next.
• You will also leverage AI tools for reporting and use SQL to validate outputs and confirm the numbers.

Requirements

• You bring 10 or more years of experience in CRM, lifecycle, or retention marketing, ideally within a consumer-facing technology company.
• You are a CRM and lifecycle expert first and foremost, with deep, hands-on experience across owned channels including email, push, and in-app messaging, plus strong journey-building and triggered campaign experience.
• You partner exceptionally well cross-functionally and can build alignment across many stakeholders with competing priorities. You can synthesize program results and present a clear, executive-ready story to senior leadership.
• You also have basic SQL proficiency, enough to run and validate reports and double-check numbers from AI-generated outputs.

Preferred

• We prefer candidates from a B2C technology background over B2B.
• Experience with CRM platforms similar in architecture to Braze or Iterable is valuable, with an emphasis on understanding systems, data architecture, dynamic content, and modules rather than any single tool.
• We are especially interested in candidates who have evolved programs from ad hoc, one-off tests into centers of excellence through templatization and playbooks.
• Director-level candidates are welcome as long as they are comfortable with a fully hands-on role and no delegation.