Responsibilities

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement - executed primarily through email and push.
• Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
• Use segmentation, behavioral triggers, personalization, and automation to improve targeting, relevance, and campaign performance.
• Partner with Analytics and Data Science on segmentation, incrementality, and campaign performance — translating findings into leadership-ready recommendations.
• Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth with profitability.
• Utilize performance insights to create recommendations and improvements to the lifecycle strategy. Present recommendations to key cross-functional stakeholders and executives.
• Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
• Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
• Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality member experiences across channels.
• Present strategy, performance insights, and roadmap recommendations to key cross-functional stakeholders and executives.

Requirements

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
• 9+ years experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing
• Exceptional prioritization and project management skills, with a demonstrated track record in developing and executing workplans, managing multiple workstreams and delivering high-quality execution.
• Work autonomously, learning tools and systems quickly and proactively moving work forward.
• Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
• Ability to balance growth objectives with customer experience and brand considerations.
• Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.