Director, Growth Marketing
Kandu
USA (Remote)
$160K/yr - $175K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Senior Growth Marketer
San Francisco, CA (Remote)
$120K/yr – $150K/yrSenior Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive growth for a B2B SaaS security platform by owning multi-channel demand generation, funnel experiments, and analytics ownership.
- Own end-to-end growth experiments across acquisition, activation, retention, and expansion.
- Must-have: 3+ years in B2B SaaS growth with clear pipeline impact.
- Standout: experience building self-serve onboarding, lifecycle automation, and analytics stack ownership.
Job Description
Responsibilities
- Draft, implement and improve top of funnel strategies. Get leads flowing!
- Build, optimize, and scale multi-channel marketing campaigns across LinkedIn, Google, TikTok, Reddit, newsletters, and emerging platforms. SEO, SERP, LLM discoverability, Ads...
- Own reporting: develop dashboards, run A/B tests, and translate metrics into actionable insights
- Own the tech stack for GTM automation, creating systems that reduce inefficiencies and improve outcomes
- Design, run, and analyze iterative growth experiments across the entire funnel: acquisition, activation, retention, and expansion
- Automate lead scoring, account prioritization, and personalized outreach to maximize conversion rates
- Instrument and maintain our analytics stack (GA4, PostHog, HubSpot, SEMrush, etc.) to provide a single source of truth on performance
- Partner with GTM & Product to launch self-serve onboarding flows and product-led virality loops
- Build automated lifecycle campaigns (email, in-app, Pylon) that convert free customers to paying, retained customers
- Craft technical, value‑first narratives that resonate with security engineers & compliance leads.
- Report weekly insights and learnings
- Evaluate and unlock new channels to achieve step-change growth
cside
The battlefield is shifting to the browser. Gain visibility into every 3rd party script, fraud attempt, privacy violation and AI agent on the client-side.
