AB InBev | Growth Group

Senior Growth Marketer

Atlanta, GA (Remote)

$133K/yr – $144K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive growth and retention for PerfectDraft USA through hands-on paid social, email, and content across DTC channels.

  • Must-have: Strong Meta Ads and Klaviyo familiarity with data-driven decision making.
  • Standout: Directs AI-enabled content and workflows to outpace a larger team.

Job Description

Responsibilities

  • Own the customer acquisition and retention strategy for PerfectDraft USA, with active household growth as your primary KPI
  • Plan, execute, and optimize paid social campaigns across Meta — from strategy and audience development to creative testing and budget management
  • Run email marketing end-to-end — acquisition flows, lifecycle programs, and retention campaigns
  • Develop and manage DTC content across all digital touchpoints: paid ads, organic social, on-site, and out of home
  • Use AI tools to produce content, build workflows, and move faster than a team twice the size
  • Own performance reporting across all channels and make decisions quickly based on what the data shows

Requirements

  • Experience in growth or performance marketing at a DTC or consumer brand, with clear results in both acquisition and retention
  • Someone who is hands-on — you're as comfortable executing a campaign as you are setting the strategy behind it
  • Deep familiarity with Meta Ads and email marketing; Klaviyo experience is a plus
  • Strong creative judgment — you know what good DTC content looks like and can direct or produce it across formats
  • Data-driven by default — you make decisions based on numbers, not intuition alone
  • Fluent in AI tools and actively building them into your day-to-day workflow

Preferred

  • Experience in beverage, alcohol, or consumer hardware categories
  • Familiarity with Shopify and e-commerce analytics
  • Experience with out-of-home advertising planning and execution

Benefits

  • Fully remote work model
  • Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
  • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs