Responsibilities

• Build the roadmap for generating qualified leads across strategic partner categories, including employers, primary care physicians,, and other partnership types
• Manage paid channels end to end—planning, execution, budget pacing, and optimization against efficiency and volume targets
• Own the conversion funnel across every stage, from first touch to qualified lead, and drive continuous improvement in conversion rates and experience
• Identify, test, and scale new growth channels to expand reach and improve efficiency
• Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization
• Build and own growth measurement and data that ensure strategic goal-setting, in partnership with Data and Finance, including funnel analytics, CAC, lead quality, and attribution mapping
• Collaborate deeply with Partnerships and Sales to align on target audiences, prioritization, lead quality, and optimizations
• Evaluate channel-level and funnel-level insights to guide optimization, investment decisions, and resource allocation
• Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results that all of Partnerships can leverage
• Stay current with growth trends, channel shifts, and platform capabilities to identify new opportunities for scale and efficiency

Requirements

• 7+ years of experience in growth marketing, demand gen, or performance marketing, ideally within a consumer marketplace. Account-based experience is a plus
• A proven track record of building and scaling lead-generation funnels that drive measurable business outcomes
• Demonstrated expertise managing paid channels and optimizing multi-stage conversion funnels against scale and efficiency goals
• Experience identifying and building new growth channels from the ground up
• Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations
• Experience partnering closely with partnerships, sales, product, and data teams to ship against shared goals
• A genuine obsession with the customer and a habit of grounding every decision in customer behavior and needs
• A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence
• Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams
• A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities

Preferred

• Account-based experience is a plus

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.