Senior Growth Manager, Rippling AI Adoption

Responsibilities

• Develop campaign strategy across a variety of channels including email, in-app ads, and product experiments.
• Deeply understand Rippling's AI products and the pain points they solve to conceptualize customer journeys and write high-urgency copy that maximize adoption and usage growth. You'll scale demand-generation and growth channels, uncover new opportunities from data and qualitative signals, and continuously optimize our AI growth engine.
• Own end-to-end campaign execution. You'll manage AI product growth programs from launch through reporting, experimentation, and optimization. You'll define audiences and behavioral triggers, project manage copy and creative development, and own results reporting.
• Build and manage relationships. You'll partner closely with internal teams across brand, analytics, product management, product marketing, customer experience, product and AI engineering to drive cohesive go-to-market execution.
• Proactively share insights across the organization. Ensure cross-functional alignment by keeping stakeholders informed on performance, building shared priorities, and translating AI product signals into actionable growth strategies.

Requirements

• 7+ years of experience in a fast-paced, data-driven role such as product growth, CRO, or demand generation at a high-growth startup, or PMM / Go-to-Market roles -ideally with exposure to AI or technical product marketing.
• Experience analyzing data to drive business strategy. You'll need to translate both quantitative data (SQL, Excel) and qualitative observations into actionable insights.
• Superb cross-functional collaboration and project management skills. You'll drive initiatives spanning marketing, customer success, data science, engineering, product, brand, and marketing ops.
• A hacker's mentality with structured problem-solving skills. We place a big emphasis on creativity matched with the ability to break down ambiguous problems into solvable components.
• Stellar written and verbal communication skills. You can distill complex AI capabilities into compelling, accessible messaging, and you know how to get in the heads of our customers.
• Taking initiative is second nature to you. Without prompting, you'll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
• Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area.

Benefits

• benefits