Responsibilities

• Lifecycle Strategy & Best Practices: Own the strategy, infrastructure, and best practices for Super.com’s lifecycle program across email, SMS, push, and in-app — building the communications and journeys that deliver highly individualized and relevant messaging to each member at critical points in their journey, and maintaining best-in-class deliverability and messaging health.
• Experimentation & Analysis: Strategize, develop and execute comprehensive email, SMS, and push campaigns and automations; run experimentation across segment- and event-based campaigns; and analyze and report on lifecycle metrics including deliverability rates, open rates, CTR, overall revenue, and signups to drive insights and action.
• Program Management: Coordinate sprint planning to deploy work for each upcoming cycle and assign the right work to each team member, manage the team’s roadmap and backlog, and run standups and retrospectives to keep the mission on track and on time.
• Stakeholder Management: Stay aligned with your GM and adjacent teams, and collaborate efficiently across data, product, finance, and engineering to manage requirements and priorities.
• Team Leadership: Lead, mentor, and grow the lifecycle management team, working closely with Engineering, Design, Copywriting, and Product Marketing partners.

Requirements

• 6+ years of hands-on lifecycle / CRM marketing experience, including building and scaling lifecycle programs
• Experience setting up lifecycle infrastructure from the ground up — segmentation, data syncs, experiments and multi-channel journeys across email, SMS, push, and in-app
• Deep, hands-on expertise with Customer.io or a similar lifecycle / CRM platform (e.g. Braze, Iterable)
• Strong reporting and data analysis experience, including the knowledge of how to query and pull data sets as required (e.g. SQL, Amplitude, Looker)
• Experience designing and running experimentation across both segment-based and event-triggered campaigns
• Stakeholder management, and strong program management — able to run sprint planning, assign work, and manage a roadmap across cross-functional resources
• Proactive and keen to take ownership

Preferred

• People management experience — having led, mentored, and grown a team
• Experience with a Customer Data Platform (e.g. Segment, mParticle) or building data pipelines for marketing
• Experience designing engaging and effective email templates; familiarity with HTML / Liquid
• Familiarity with communication related copywriting and content creation
• Experience at a high growth startup / tech company
• Prior experience in Subscription businesses or multi-product journeys.

Benefits

• Remote-First Flexibility: Work from anywhere in the world and choose the hours that suit you best. We trust you to get great work done on your terms.
• Time to Recharge: Enjoy unlimited PTO, company-wide recharge days, and annual team offsites.
• Everyday Perks: Weekly UberEats credits and travel discounts on SuperTravel help you enjoy the little things.
• Family-Friendly Benefits: We support growing families with generous parental leave and a flexible return-to-work plan.
• Comprehensive Compensation: Competitive salary, equity options, and top-tier benefits.
• Investing in You: Access to wellness budgets, personal development funds, and team-level learning resources.