Responsibilities

• Own and scale paid digital acquisition strategy across key channels.
• Manage and optimize paid ad campaign structure, targeting, and performance to drive qualified leads and pipeline.
• Own the relationship and performance management of paid media agencies and freelance specialists.
• Partner with agencies and freelancers to achieve lead generation targets and continuously improve campaign performance.
• Own and execute Account-Based Marketing (ABM) strategy.
• Manage the paid media budget in partnership with global and regional marketing teams and with Cloud providers (AWS and Google) to optimize the utilization of MDFs.
• Partner with internal teams and vendors to develop and launch campaign assets.
• Track and report on paid ads and ABM performance weekly, identifying insights and optimization opportunities.
• Collaborate with marketing, sales, and other stakeholders to align growth initiatives with revenue goals.

Requirements

• 5–7 years of experience in high-growth, fast-paced technology companies.
• Strong background in B2B digital marketing and ABM campaigning, particularly in paid acquisition channels such as LinkedIn, Reddit and Google.
• Experience with launching and optimizing digital advertising acquisition campaigns that drive conversion to sales opportunities and revenue.
• Possess a deep understanding of digital advertising economics, including CPL, CAC, ROAS, and pipeline efficiency, with the ability to model, analyze, and optimize spend to maximize lead quality and revenue impact.
• Demonstrated experience owning and managing marketing budgets exceeding $1M annually.
• Proven track record of managing agency relationships and external partners to deliver measurable marketing outcomes.
• Entrepreneurial mindset with the ability to operate effectively in dynamic, rapidly evolving environments.
• Strong analytical and quantitative skills, with the ability to translate performance data into actionable strategies.
• Excellent communication, collaboration, and organizational skills, with the ability to work across multiple teams and stakeholders.

Benefits

• Unlimited Vacation
• Flexible Working Options
• Health Insurance
• Parental Leave
• Employee Stock Option Plan
• Home Office Allowance
• Professional Development Stipend
• Peer Recognition Program