Responsibilities

• Build, grow, and manage Heritage’s online communities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Serve as a primary voice of the brand—engaging with followers, responding to comments and messages, and fostering thoughtful, positive conversation.
• Identify opportunities to spark dialogue, cultivate superfans, and deepen trust with collectors, consignors, and new audiences.
• Monitor sentiment, flag risks, and support reputation management in partnership with PR and leadership.
• Stay deeply plugged into culture, trends, and platform behavior to keep Heritage relevant and credible.
• Collaborate closely with Social Media Content Managers to ensure content aligns with strategy, performance insights, and platform best practices.
• Maintain and contribute to the social editorial calendar.
• Translate performance data and community feedback into actionable creative guidance.
• Partner with Consignment Directors and internal experts to surface compelling stories and category-specific moments.
• Own end-to-end social media measurement across organic and paid channels.

Requirements

• 5–10 years of experience in social media, community management, growth marketing, analytics, or paid social.
• Proven experience managing and growing social communities at scale.
• Hands-on experience with paid social campaigns and performance optimization.
• Bachelor’s degree in a relevant field or equivalent experience.
• Meltwater (publishing, analytics, reporting, social listening, sentiment, audience insights)
• Klear or similar influencer analytics tools
• Native platform analytics (Meta, TikTok, YouTube, LinkedIn, X)
• Google Analytics or similar web analytics platforms
• Strong Excel / Google Sheets skills; comfortable with dashboards and reporting.
• Familiarity with attribution models and performance measurement frameworks.

Benefits

• Medical, Dental, Vision coverage
• Paid time off
• 401k savings plans