Responsibilities

• Build, grow, and manage Heritage’s online communities across Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Serve as a primary voice of the brand—engaging with followers, responding to comments and messages, and fostering thoughtful, positive conversation.
• Identify opportunities to spark dialogue, cultivate superfans, and deepen trust with collectors, consignors, and new audiences.
• Monitor sentiment, flag risks, and support reputation management in partnership with PR and leadership.
• Stay deeply plugged into culture, trends, and platform behavior to keep Heritage relevant and credible.
• Collaborate closely with Social Media Content Managers to ensure content aligns with strategy, performance insights, and platform best practices.
• Maintain and contribute to the social editorial calendar.
• Translate performance data and community feedback into actionable creative guidance.
• Partner with Consignment Directors and internal experts to surface compelling stories and category-specific moments.
• Own end-to-end social media measurement across organic and paid channels.
• Track KPIs including follower growth, engagement, reach, traffic, and conversion.
• Build and maintain dashboards using tools such as Meltwater, Klear, native platform analytics, and web analytics tools.
• Deliver weekly, monthly, and quarterly reports with clear insights, trends, and recommendations.
• Establish benchmarks and performance baselines across platforms, formats, and campaigns.
• Partner with the paid social team to plan, execute, and optimize paid campaigns across Meta, TikTok, YouTube, LinkedIn, X, and other platforms.
• Support budget pacing, performance analysis, and ROI measurement.
• Develop and execute testing frameworks (A/B testing, creative iteration, audience segmentation).
• Identify opportunities to scale high-performing content, formats, creators, and campaigns.
• Work closely with Creative, Editorial, Brand, PR, Marketing, and Influencer teams to align goals and performance.
• Provide data-backed recommendations to leadership and key stakeholders.