Responsibilities

• Plan and run integrated campaigns
• Plan and execute end-to-end demand generation campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline.
• Translate product marketing messaging and content strategy into clear campaign architecture, defining target segments, relevant intent signals, CTAs, channel mix, and success metrics.
• Own campaign timelines, briefs, asset requirements, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing.
• Lead campaign kick-offs so every stakeholder is clear on their role, outputs, and timing.
• Develop flagship integrated campaign concepts end to end: the narrative, hero offer, and creative direction that tie a multi-channel program together, in partnership with Content and Creative.
• Own the operational build of campaigns end to end: program setup, audience and list segmentation, and QA before launch.
• Build and maintain campaign workflows, nurture journeys, and automation in HubSpot, ensuring clean handoffs into Salesforce and tight sync between systems.
• Manage lead lifecycle mechanics in partnership with Marketing Ops: the feedback loop with BDRs.
• Maintain campaign hygiene: templates, reusable assets, documentation so campaigns ship consistently and scale without rework.

Requirements

• 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns, including owning campaigns end to end across multiple channels and regions.
• A proven track record running multi-channel campaigns that drive measurable pipeline for global or enterprise accounts, with the judgment to operate independently and make calls without day-to-day oversight.
• Strong campaign operations skills: hands-on building, configuring, and QA-ing campaigns in a marketing automation platform, with a solid grasp of lead flow, routing, attribution, and data hygiene.
• Strong experience working with Sales and BDR teams toward shared revenue goals, with a clear grasp of the full demand funnel.
• Hands-on knowledge of HubSpot, 6sense, and Salesforce for campaign execution, lead management, and reporting.
• Practical experience with intent-based marketing: using intent and engagement signals to prioritize accounts, time campaigns, and personalize touchpoints, ideally with a platform like 6sense.
• Deep, hands-on paid media experience - proven track record planning, executing, and optimizing paid campaigns across paid search, paid social (LinkedIn), display, retargeting, and content syndication, including managing budgets, agencies, and vendor performance to a pipeline target.
• A data-driven mindset, able to turn campaign performance into clear insights and actionable optimization decisions.
• Excellent project management skills, comfortable running multiple campaigns at once in a fast-paced, collaborative environment.
• Demonstrated AI literacy as an active user of AI tools to accelerate work, raise quality, and scale personalization.

Benefits

• Medical Insurance (including vision & dental)
• 401(k) with employer match contribution
• Life Insurance
• Long-term disability insurance
• Employee Assistance Program (EAP)
• Long-Term Incentive Program
• "Bring Your Friend" referral program
• Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
• 5 sick days
• The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family