Responsibilities

• The Senior Group Manager, Customer Experience and Insights leads a team of marketing research and consumer insights professionals in the development and execution of marketing and business plans/programs/projects/strategies by designing and delivering marketing solutions/insights consistent with TD’s marketing standards and strategies, and in support of business results, customer engagement and experience.
• Oversees and leads a large and/or highly complex/diverse marketing insights function of significant scope, while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective SME areas while aligning to the industry and enterprise best practices
• Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and identifying operational efficiencies and opportunities with other business management/enterprise areas
• Facilitates key strategic discussions and provides thought leadership to executive audience based in consumer understanding and insights (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals etc.)
• Sets insights design and implementation direction and collaborates with others to execute on common goals
• Focuses on longer-range planning for functional area (e.g. 12 months or greater)
• Develops internal and external customer, brand and experience research, insights and analyses, which helps shape corporate and business level strategies and decisions through primary and secondary research, synthesis of insights analysis, and innovation
• Works closely with internal business, marketing and external partners to understand key business issues and proactively provides thought leadership, insight guidance and subject matter expertise

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required; Master's Degree in Marketing Research or related field is a plus.
• Minimum of 10+ years professional experience in any of the following areas: consumer insights, marketing research, brand/product management, management consulting, business analysis
• Strong business acumen and business consulting skill set. Business minded individual who understands how data and insights can be leveraged for business impact
• Proven ability to think and operate at a strategic level, however comfortable with details and guiding the execution of data analysis and market research
• High level of comfort working on initiatives that are less defined and do not have established processes or parameters. Demonstrated ability to build strategic plans and develop clear roadmaps to deliver against strategies and priorities
• Strong self-starter who takes initiative and is able to identify new opportunities and have the drive and ability to bring them to life
• Strong aggregation and synthesis skills with an ability to take complex concepts and data and build a compelling story and narrative that is data driven and grounded evidence
• Demonstrated leadership and ability to lead and influence cross-functional projects
• Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills and working well under pressure
• Confident interacting and presenting to stakeholders and partners at all levels including Senior and Executives. Ability to distill insights into business decisions and outcomes

Preferred

• Master's Degree in Marketing Research or related field is a plus.
• Financial services experience an asset

Benefits

• Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
• Additional Information: We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.