Responsibilities

• Lead development of global product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
• Manage new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
• Recommend product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
• Determine strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
• Develop product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
• Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Collaborates with regional partners to ensure high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product
• Actively mentors less-experienced group members in Marketing-related areas

Requirements

• Bachelor’s degree or equivalent with 12+ years of total work experience; master’s degree/MBA preferred; 8+ years experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.
• Global medical device/pharmaceutical marketing experience required with direct experience in marketing in US and International markets
• Medical device or pharmaceutical sales experience preferred
• Operating room and Neuro Intensive Care Unit product/technology experience preferred.
• Demonstrated conceptual problem-solving skills, with demonstrated ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approach, and manage execution
• Demonstrated project management and excellent written and verbal communication skills are necessary
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Strong interpersonal skills and coaching skills at the employee and management levels
• A demonstrated capacity for strategic thinking, planning, marketing and product development
• Average travel requirement is approximately 30%
• Performs other duties as required

Preferred

• MBA preferred; Master’s degree/MBA preferred
• Medical device or pharmaceutical sales experience preferred
• Operating room and Neuro Intensive Care Unit product/technology experience preferred

Benefits

• medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).