Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA) at Hewlett Packard Enterprise | Spring, TX | $93K/yr – $214K/yr

Senior Global One Search (SEO, AEO, SEM) Program Manager (Houston, TX / San Jose, CA)

Spring, TX (Hybrid)

$93K/yr – $214K/yrSenior Level7+ years expFull time

Posted 5 months ago

Job Summary

Own and drive Hewlett Packard Enterprise’s global search strategy across SEO, SEM, YouTube, and AI-driven discovery, with cross-functional governance and platform readiness.

Own global SEO/SEM strategy and execution across organic, paid, and AI search.
Must-have: 7+ years combined SEO & SEM experience with Brightedge, GSC, Adobe Analytics.
Standout: AI search readiness and YouTube channel ownership across global priorities.

Job Description

Responsibilities

Global Search Strategy & Execution (SEO + SEM) - Develop and execute a unified global search strategy across organic and paid search.
Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI-driven discovery environments.
Organic YouTube Channel Management - Own global organic YouTube strategy aligned to brand and campaign priorities.
Optimize metadata, thumbnails, playlists, chapters, end screens, and cross-linking.
Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
Collaborate with social, brand, and paid media teams to ensure full-funnel integration.

Requirements

7+ years of combined experience of SEO & SEM
Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud, GDN
Google Ad word certification; Brightedge certification

Preferred

B2B experience is a plus
hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies

Benefits

Health & Wellbeing
Personal & Professional Development
Unconditional Inclusion
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
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