Senior Global Marketing Manager, LAA Management Franchise

Austin, TX (Unknown)

$113K/yr – $227K/yrSenior Level5+ years expFull time

Posted 10 days ago

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Job Summary

Own the global LAA Management franchise from strategy through lifecycle, collaborating across marketing, clinical, and commercial teams to expand adoption, grow market share, and drive launches and portfolio development.

  • Own franchise performance and revenue objectives
  • Lead end-to-end global launches and lifecycle management

Job Description

Responsibilities

  • Franchise & Commercial Marketing Leadership
  • Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise.
  • Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance.
  • Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
  • Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives.
  • Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development.
  • Global Launch Ownership – Amulet 360
  • Serve as Global Launch Owner with end‑to‑end launch accountability for launch strategy, readiness, execution, and post-launch performance.
  • Develop value propositions, messaging frameworks, and go-to-market plans.
  • Establish launch success metrics and drive continuous optimization, including minimization of global distressed inventory for existing product portfolio.

Requirements

  • Bachelor’s degree required; MBA preferred.
  • 5+ years’ experience in product marketing, product management, or upstream marketing.
  • Medical device experience required; cardiovascular or electrophysiology preferred.
  • Demonstrated track record of driving commercial performance, franchise growth, and successful product launches.
  • Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization.
  • Experience supporting global product launches.
  • Travel: Approximately 25–30%, including global

Preferred

  • MBA preferred.

Benefits

  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Abbott logo

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940
North Chicago, Illinois, USA
161K employees (6,303 in marketing)
71% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$98.1K
Traffic Source Mix
Search
41.6%
Direct
41.4%
Referral
14%
Social
0.9%
Paid
2.1%

Headcount Trend

Current headcount: ~160.9K

Marketing Team

Marketing Team Size
5,104 (3% of company)
Median Career Experience
22 years
Median Tenure
9.6 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$20B
Last Raise
$20B
Post IPO Debt, 7 days ago

Funding History

  • Mar 2026
    Post IPO Debt • $20B
  • Mar 2011
    Post IPO Debt • $100K
  • Mar 2009
    Post IPO Debt • $6.7M

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