VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
10 hrs ago
Senior Global Marketing Manager
Franklin Lakes, NJ (Hybrid)
$143K/yr – $237K/yrSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive global medical-device marketing strategy and regional execution to grow share and revenue.
- Ownership: Own regional marketing plans and cross-functional initiatives to hit revenue targets.
- Must-have: 5+ years in medical device/healthcare marketing with global experience.
- Standout: Strong market insight and innovation drive portfolio growth.
Job Description
Responsibilities
- Lead key strategic initiatives working with regional marketing counterparts and cross-functional teams to drive sustainable business growth.
- Leads development of education tools, programs, training and budget impact models for upgrading clinical practice globally.
- Identifies strategic and tactical marketing opportunities and develop communication programs and executional tools in key core focus markets that will drive share growth. This includes utilizing and activating principles of customer segmentation, targeting, value proposition development and pricing strategy.
- Acts as a liaison to the regions, ensuring marketing plans deliver against the global strategy and drive achievement of revenue targets within the region to meet and exceed targets.
- Identifies innovation opportunities for the businesses to drive future growth based on market dynamics and unmet customer/clinical needs.
- Leads market models to identify and monitor key growth opportunities globally. Works closely with regions to update and analyze data to identify trends.
- Support tender management in key regions which involves working with countries and regions to identify upcoming tenders and ensure they align with the platform strategy.
- Responsible for Demand Governance to ensure consistent supply and capacity planning. Serves as key liaison with key regions to deeply understand demand and proactively identify and resolve potential issues.
- Manages market research activities to develop fact-based customer insights.
Requirements
- Bachelor’s Degree
- Minimum of 5 years’ experience with proven commercial capabilities and business acumen in the medical device, healthcare or CPG industry. Business experience may include marketing, sales, sales training and business development. Global marketing management experience is preferred.
- Experience in driving portfolio growth, identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.
- Proven strategic thinking capability including strong customer focus, needs identification, and value proposition development.
- Proven analytical skills with the ability to translate data into actionable marketing and business strategies and plans.
- Experience with innovation process and driving innovation projects/initiatives. Experience in developing comprehensive business cases with detailed financial analysis.
- Highly effective interpersonal skills and strong emotional intelligence and experience working in a matrixed organization
- Excellent communication and presentation skills.
- up to 20% travel
- Preferred Qualifications Section: Master’s Degree (counted under nice_to_have)
- Global Experience (counted under nice_to_have)
Preferred
- Master's Degree
- Global Experience
Benefits
- Annual Bonus
- Potential Discretionary LTI Bonus
- Potential reimbursement of vehicle use/mileage
- Potential reimbursement of phone use
- Health and Well-being Benefits
- Medical coverage
- Health Savings Accounts
- Flexible Spending Accounts
- Dental coverage
- Vision coverage
- Hospital Care Insurance
- Critical Illness Insurance
- Accidental Injury Insurance
- Life and AD&D insurance
- Short-term disability coverage
- Long-term disability insurance
- Long-term care with life insurance
- Anxiety management program
- Wellness incentives
- Sleep improvement program
BD Nogales Norte
Somos una empresa multinacional dedicada a la manufactura de dispositivos de uso médico a través de los cuales seguimos impulsando el mundo de la salud.
