Responsibilities

• Drive measurable revenue growth through strategic marketing initiatives aligned to company growth objectives.
• Support and execute solution-first GTM strategies that put the customer at the center.
• Lead and support Account-Based Marketing (ABM) programs focused on strategic target accounts and vertical markets.
• Develop customer-focused messaging and campaigns centered around Market → Application → Architecture → Portfolio selling.
• Partner closely with Sales, Product Management, Technical Marketing, Distribution Development, and Business Development teams.
• Coordinate and support New Product Introduction (NPI) launches.
• Ensure launches are aligned to customer applications, vertical markets, and solution bundles rather than standalone products.
• Partner with product teams to develop launch messaging, value propositions, sales tools, and customer engagement plans.
• Develop and maintain marketing performance dashboards and KPIs aligned to business strategy and objectives.
• Measure campaign effectiveness, pipeline influence, revenue attribution, customer engagement, and GTM metrics.

Requirements

• Bachelor’s degree in Marketing, Business, Engineering, or related field.
• Minimum of 8 years of experience in B2B industrial, electrical manufacturing, or other highly engineered product sector.
• Strong experience in global marketing, strategic marketing, solution marketing, or commercial strategy.
• Experience working cross-functionally with Sales, Product Management, Engineering, and Channel teams.

Preferred

• Experience in electrical infrastructure, industrial electronics, power systems, semiconductors, or other adjacent market sectors.
• Experience with ABM platforms, CRM systems, Power BI, marketing analytics, or sales enablement tools.
• Familiarity with AI-enabled marketing or sales tools.