Responsibilities

• Develop campaign playbooks, content models, and activation guidance that regional teams can adapt to improve consistency, efficiency, and adoption across markets.
• Partner with regional marketing teams to gather market insights, validate campaign approaches, support localization, and connect global strategies to measurable adoption, pipeline contribution, customer engagement, and business outcomes.
• Establish feedback loops to synthesize regional insights, competitive intelligence, and campaign learnings into improved global strategies and messaging.
• Lead global content strategy and planning, ensuring content supports customer needs, aligns to campaign objectives, and can be efficiently localized and reused across markets.
• Define measurement frameworks, establish KPIs, and use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness across regions.
• Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption.
• Lead strategic agency relationships to expand marketing capabilities, drive innovation, and support global growth marketing initiatives.
• Travel approximately 15-20%

Requirements

• Bachelor’s degree required with at least 4 years, or advanced degree with at least 2 years of experience in growth marketing, digital marketing, campaign strategy, or a related marketing role, with demonstrated experience developing data-driven programs that support customer acquisition, engagement, retention, or commercial growth.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. 214.2(h)(4)(iii)(A) is required.

Preferred

• 6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role.
• Demonstrated ability to develop campaign strategies and marketing programs across regions, markets, or customer segments.
• Strong experience working in a matrixed organization and partnering across global, regional, and cross-functional teams.
• Ability to develop scalable frameworks, playbooks, and repeatable processes that improve consistency and adoption across markets.
• Experience building and executing data-driven marketing programs that support customer acquisition, engagement, retention, and commercial growth.
• Strong project leadership skills, with the ability to manage competing priorities, agency partners, and internal resources.
• High attention to detail and a strong balance of strategic thinking and operational execution.
• Excellent communication and presentation skills, with the ability to influence stakeholders at multiple levels.
• Proficiency in marketing analytics, CRM, marketing automation, and digital marketing platforms, with the ability to turn data into action.
• Experience planning, testing, measuring, and optimizing campaigns across digital channels, including email, web, SEO, paid media, social media, and account-based marketing.

Benefits

• Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).