Responsibilities

• Develop campaign playbooks, content models, and activation guidance that regional teams can adapt to improve consistency, efficiency, and adoption across markets.
• Partner with regional marketing teams to gather market insights, validate campaign approaches, support localization, and connect global strategies to measurable adoption, pipeline contribution, customer engagement, and business outcomes.
• Establish feedback loops to synthesize regional insights, competitive intelligence, and campaign learnings into improved global strategies and messaging.
• Lead global content strategy and planning, ensuring content supports customer needs, aligns to campaign objectives, and can be efficiently localized and reused across markets.
• Define measurement frameworks, establish KPIs, and use performance insights, experimentation, and best-practice sharing to improve marketing effectiveness across regions.
• Establish governance standards and repeatable processes for campaign planning, content reuse, localization, measurement, and regional adoption.
• Lead strategic agency relationships to expand marketing capabilities, drive innovation, and support global growth marketing initiatives.
• Travel approximately 15-20%

Requirements

• Bachelor’s degree required with at least 4 years, or advanced degree with at least 2 years of experience in growth marketing, digital marketing, campaign strategy, or a related marketing role, with demonstrated experience developing data-driven programs that support customer acquisition, engagement, retention, or commercial growth.

Preferred

• 6+ years of experience in omnichannel marketing, digital marketing, campaign strategy, or a related role.
• Demonstrated ability to develop campaign strategies and marketing programs across regions, markets, or customer segments.
• Strong experience working in a matrixed organization and partnering across global, regional, and cross-functional teams.
• Ability to develop scalable frameworks, playbooks, and repeatable processes that improve consistency and adoption across markets.
• Experience building and executing data-driven marketing programs that support customer acquisition, engagement, retention, and commercial growth.
• Strong project leadership skills, with the ability to manage competing priorities, agency partners, and internal resources.
• High attention to detail and a strong balance of strategic thinking and operational execution.
• Excellent communication and presentation skills, with the ability to influence stakeholders at multiple levels.
• Proficiency in marketing analytics, CRM, marketing automation, and digital marketing platforms, with the ability to turn data into action.
• Experience planning, testing, measuring, and optimizing campaigns across digital channels, including email, web, SEO, paid media, social media, and account-based marketing.

Benefits

• Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , and Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
• Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan.