Responsibilities

• Develop and execute global demand generation campaigns through digital, email, webinar, and paid media channels aligned to marketing strategy that supports company, sales, and regional teams to achieve revenue and pipeline goals across NA, EMEA, and APAC
• Lead deliverables across the entire marketing funnel, managing campaign timelines, workflows, and cross-functional dependencies to create a predictable and healthy demand engine across all regions
• Own global email and webinar program strategy, determining channel approach, audience targeting, and creative direction to drive measurable lead generation and pipeline contribution
• Collaborate with paid media, content, brand, market strategy, regional, business development, and sales teams to develop marketing strategies that inspire prospects to engage with nCino solutions
• Monitor and optimize defined KPIs that are meaningful and measurable (net new leads, MQL, opportunities, pipeline contribution, ROI), contributing to quarterly demand generation goals and ensuring exceptional ROI across geographies
• Continually optimize programs to ensure customer acquisition costs align with return-on-investment goals, making tactical adjustments to channel mix, targeting, and creative approach based on performance data
• Own campaign performance measurement and optimization across all channels, translating data into strategic decisions that improve program efficiency, lead quality, and pipeline contribution over time
• Own full media planning direction for integrated campaigns, defining channel mix, platform strategy, audience targeting, and creative approach to maximize pipeline impact
• Develop standardized reporting frameworks across regions to ensure consistent performance tracking and enable data-driven decision-making
• Lead regional demand program execution following awareness handoff, ensuring global consistency in execution and on-time delivery while enabling regional customization

Requirements

• Undergraduate degree and 5+ years of related professional experience
• Demonstrated track record of driving successful multi-channel demand generation campaigns that result in measurable lead and pipeline growth
• Strong understanding of digital marketing channels, including both inbound and outbound marketing tactics
• Experience owning and leading demand generation programs across multiple regions or business units, with accountability for strategy, execution, and results
• Proficient in Salesforce; familiarity with Marketo or similar marketing automation platform required
• Proficiency in 6sense, Marketo, or comparable ABM and marketing technology platforms, with demonstrated ability to apply these tools to audience strategy and campaign performance
• Excellent communication, writing, and organizational skills, with ability to manage multiple workstreams simultaneously
• Execution-driven with strong project management capabilities and comfort operating in a fast-paced, cross-functional environment

Preferred

• Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
• Experience building or managing campaign performance reporting using tools such as Domo, Marketo Measure, or Google Analytics to drive strategic decision-making
• Experience managing webinar programs as part of an integrated demand strategy
• Advanced degree in Marketing, Business, or related field