Senior Global Campaign Manager - Customers at Okta for Developers | Washington, IL | $160K/yr – $220K/yr

Senior Global Campaign Manager - Customers

Washington, IL (On-site)

$160K/yr – $220K/yrSenior Level7+ years expFull time

Posted 6 months ago

Job Summary

Drive global customer-marketing campaigns to educate and expand existing Okta/Auth0 customers while growing product adoption.

Own end-to-end global campaigns that educate, drive usage, and expand existing customers.
Must-have: 7+ years in B2B SaaS customer/ Lifecycle marketing with ROI tracking.
Standout: Enable regional field teams with blueprints, assets, and multi-channel programs.

Job Description

Responsibilities

Platform Vision & "Air Cover" Campaign Execution: Lead the end-to-end global execution of campaigns that land the "Okta Secures AI" vision and differentiated platform stories (Okta, Auth0) for our existing customer base. You own the digital "push" that builds awareness and converts that interest into a tangible expansion pipeline.
Strategic Awareness for TALs: Execute automated, education-first journeys targeting our Customer Target Account Lists (TALs). You lead the global digital effort to ensure C-level stakeholders within existing accounts understand our roadmap and are "warmed up" for regional sales plays.
Global-to-Field Orchestration: Provide the campaign blueprints, data triggers, and core assets that empower Regional Field Marketers to layer on high-touch "add-on" motions (e.g., local events) that amplify the global message.
Adoption-Led Growth: Work with key stakeholders across Product Marketing and Digital Growth teams to run multi-channel campaigns (email, in-app, webinars) that drive active usage of core platform features and "spin-off" capabilities to deliver immediate strategic value and help customers reach “Okta Secure” quickly, as well as drive awareness to our support offerings and Okta Learning platform.
Maturity-driven Growth: Develop automated, behavioral-triggered maturity-led programs that intervene when an account shows low adoption of key features identified as critical for long-term retention.
Enablement & Support Awareness: Drive global awareness of Okta Learning and Premier Support offerings. You will execute campaigns that position these as critical value-drivers, ensuring customers are trained, supported, and "sticky" within the Okta ecosystem.

Requirements

Strategic Experience: 7+ years in B2B SaaS Customer Marketing, Lifecycle Marketing, or Demand Generation with a proven track record of driving customer maturity
Analytical Mindset: Proficiency in mapping campaign engagement to product usage data to prove the ROI of education-led adoption
Narrative Excellence: Exceptional writing and presentation skills, with the ability to take complex security concepts and make them relevant to a customer’s daily operational reality
Technical Proficiency: Proficiency in Salesforce and Marketo; experience with Tableau or similar data visualization tools for tracking feature adoption is a plus
Collaboration & Leadership: Proven ability to work independently and as part of a global team, managing multiple critical projects without missing a beat
Data-Driven Decision Making: Strong understanding of database marketing initiatives and practices specific to customer segmentation and compliance
Agility: Ability to thrive in a dynamic, fast-paced environment where you must manage multiple initiatives with unique requirements
Education: College degree or equivalent experience

Preferred

Experience with Tableau or similar data visualization tools for tracking feature adoption

Benefits

Health, dental and vision insurance
401(k)
Flexible spending account
Paid leave (including PTO and parental leave)
Equity (where applicable)

Okta for Developers

Resources for developers using Okta’s Identity services: Okta's Customer Identity Cloud (aka Auth0 by Okta or CIC) and Workforce Identity Cloud (WIC). Follow us here for tutorials, webinars, videos, events, product updates, and news. Keep up with our global team of developer advocates.

Founded in 2009

San Francisco, California, USA

2 employees

developer.okta.com