Responsibilities

• Partner with marketing operations leadership to provide strategic financial guidance, build comprehensive budgeting frameworks, and assess return on investment for various marketing initiatives
• Develop and maintain sophisticated financial models and reporting systems that track performance metrics, headcount planning, and budget utilization to drive data-informed decision making
• Lead cross-functional automation and AI projects that enhance financial reporting capabilities and drive productivity improvements across the marketing organization
• Conduct detailed financial analysis to solve complex business challenges, delivering actionable insights that influence strategic direction and resource allocation
• Research and analyze financial, operational, and technical details to develop comprehensive business insights and effectively represent financial perspective in executive discussions
• Collaborate with the marketing operations team to address strategic financial questions and provide analytical support
• Build and refine high-quality reporting dashboards
• Prepare for and participate in cross-business reviews (xBRs)
• Respond to ad-hoc analysis requests from stakeholders
• Track budgets against plans, identify variances, and recommend course corrections