Responsibilities

• Develop and execute a North American regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory
• Own and manage regional marketing budget to maximize ROI and pipeline impact
• Represent Ripple Treasury at key industry conferences and trade associations
• Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies
• Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns
• Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives
• Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs
• Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments

Requirements

• Fluency in either Spanish or Portuguese required; proficiency in both is a strong plus
• 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software
• Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination
• BDR/SDR or sales development background preferred - understanding of prospecting, outreach, and sales collaboration dynamics
• Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results
• Experience working with enterprise sales teams targeting C-level executives
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Budget management experience with demonstrated ability to prove marketing ROI

Preferred

• 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
• Experience marketing to CFOs, Treasurers, Controllers, or finance personas
• Knowledge of treasury management, payments, or financial technology solutions
• Understanding of regional business practices and compliance considerations
• A data-driven mindset with proficiency in marketing analytics and reporting tools
• Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale
• Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors

Benefits

• We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
• Benefits listed above are for full-time employees.
• Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.