Responsibilities

• Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget
• Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey
• Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities
• Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals
• Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities
• Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments
• Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI
• Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership

Requirements

• 6+ years of experience in field marketing, event management, or demand generation, specifically within the B2B SaaS or technology sector
• Experience managing end-to-end event logistics and regional marketing programs that drive measurable pipeline growth
• Undergraduate degree or equivalent combination of relevant career experience and expertise

Preferred

• Remote role; location in the Western U.S. region preferred
• Data-Driven Pipeline Strategy: Proficiency in Salesforce (SFDC) and QuickSight to conduct analyses and provide recommendations on field programs to achieve regional pipeline goals
• Cross-Functional Collaboration: Proven ability to achieve results working with Sales Leadership, extended marketing teams, and partners
• Operational Autonomy: Self-motivated and innovative, with the ability to lead projects independently and within a close team in a fast-paced, matrixed environment
• Agile Project Management: Highly organized and efficient, with the ability to develop and measure an evolving regional plan
• Strategic Communication: Strong ability to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders

Benefits

• A discretionary bonus typically paid annually
• 401(k) match and comprehensive employee benefits package