Responsibilities

• Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
• Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
• Allocate budget strategically across programs to maximize pipeline impact and ROI.
• Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
• Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans.
• Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
• Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
• Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.
• Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.
• Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.

Requirements

• 5 - 7 years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
• Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact.
• Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
• Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
• Exceptional ability to partner with Sales and influence senior stakeholders.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience using data to drive decisions and optimize performance.
• Excellent communication and presentation skills with executive presence.
• Willingness to travel up to 50%
• Proven ability to collaborate across Demand Generation, Product Marketing, and Digital teams to run integrated campaigns.