Responsibilities

• Key Responsibilities Field Marketing Strategy & Planning - Own and develop the  quarterly and annual field marketing plan and calendar  for the Americas, aligned to regional revenue targets and sales priorities.   - Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.   - Allocate budget strategically across programs to maximize pipeline impact and ROI.   Pipeline Generation & Event Orchestration - Serve as the  central owner of all regional events  — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.   - Design and execute event strategies as  pipeline-generating engines , ensuring clear targeting, account alignment, and follow-up plans.   - Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.   - Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.   Sales Alignment & Regional Leadership - Partner closely with Regional Sales VPs and sales leadership to align marketing programs with account priorities, territory plans, and pipeline coverage needs.   - Act as the primary liaison between Sales and Marketing, ensuring tight coordination on priorities, messaging, and execution.   - Enable sales teams with relevant campaigns, events, and content to support prospecting, deal acceleration, and customer expansion.   Campaign Execution & Cross-Functional Collaboration - Collaborate with Demand Generation, Product Marketing, and Digital teams to execute integrated, omni-channel campaigns within the region.   - Ensure global campaigns and product launches are effectively localized and executed to drive regional impact.   - Orchestrate multi-touch programs that combine digital and in-person experiences to accelerate buyer engagement.   Performance, Analytics & Optimization - Establish and track key performance metrics, including  pipeline generation, pipeline influence, conversion rates, and ROI .   - Analyze program performance and funnel metrics to continuously optimize strategy, budget allocation, and execution.   - Provide regular reporting and insights to sales and executive leadership on marketing impact and pipeline contribution.   Customer Marketing & Advocacy - Partner with Sales to identify and secure customer participation in events, case studies, and regional marketing initiatives.   - Support the development of customer stories and reference programs to strengthen credibility and pipeline conversion.
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Requirements

• 8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
• Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact .
• Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
• Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
• Exceptional ability to partner with Sales and influence senior stakeholders.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience using data to drive decisions and optimize performance.
• Excellent communication and presentation skills with executive presence.
• Willingness to travel up to 50%