Responsibilities

• The Role : The Director of Field Marketing will lead regional field marketing strategy and execution across the North East and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities.
• This role owns the end-to-end field marketing plan and calendar for the region — ensuring all programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact.
• As the central orchestrator of all regional marketing activity, this person will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on  events as a core pipeline driver .
• Field Marketing Strategy & Planning
• Own and develop the  quarterly and annual field marketing plan and calendar  for the Americas, aligned to regional revenue targets and sales priorities.
• Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
• Allocate budget strategically across programs to maximize pipeline impact and ROI.
• Pipeline Generation & Event Orchestration
• Serve as the  central owner of all regional events  — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
• Design and execute event strategies as  pipeline-generating engines , ensuring clear targeting, account alignment, and follow-up plans.

Requirements

• 8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
• Proven track record of  building and executing field marketing plans that drive measurable pipeline and revenue impact .
• Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
• Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
• Exceptional ability to partner with Sales and influence senior stakeholders.
• Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
• Analytical mindset with experience using data to drive decisions and optimize performance.
• Excellent communication and presentation skills with executive presence.
• Willingness to travel up to 50%