Responsibilities

• Own Pipeline Strategy
• Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets
• Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition
• Assess market opportunities and recommend investment strategies based on business performance and market dynamics
• Execute ABX Programs & Events
• Partner with Sales, Customer Success and RevOps to identify priority customers, buying groups and key opportunities, developing personalized programs and plays that support the customer buying journey
• Lead the planning and execution of strategic industry events, executive dinners and customer experiences, sales plays, content and campaigns
• Collaborate with Product, Product Marketing, Content and other marketing teams to deliver relevant messaging and campaigns for Financial Services audiences
• Lead Cross-Functional Execution
• Serve as the primary marketing partner for Financial Services North America GTM leadership and team

Requirements

• 8+ years of B2B marketing experience, including experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment.
• Experience across Asset Management, Wealth Management, Banking, or Insurance is preferred
• Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments
• Experience partnering closely with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes
• Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycles
• Demonstrated ability to translate data and insights into actionable marketing strategies
• Excellent cross-functional leadership, stakeholder management and executive communication skills
• Strong analytical mindset with experience measuring marketing performance across the funnel
• Ability to manage multiple priorities and thrive in a fast-paced, collaborative environment

Preferred

• The ideal candidate is highly organized, manages multiple stakeholders with ease, has a strong understanding of complex sales motions, and a passion for connecting marketing investments to pipeline and revenue impact.

Benefits

• At Seismic, we’re committed to providing benefits and perks for the whole self. To explore our benefits available in each country, please visit the Global Benefits page.
• We are committed to fair and equitable compensation practices.