Senior Field Marketing Manager

Charlotte, NC (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 4 weeks ago

Job Summary

Own and drive DebtBook's field and event marketing strategy, overseeing association relations, ROI frameworks, and cross-functional partnerships to generate pipeline and revenue through conferences and strategic events.

Job Description

Responsibilities

  • As the Senior Field Marketing Manager, you will define and lead DebtBook's field and event marketing strategy, owning events as a primary driver of marketing pipeline and revenue impact.
  • Develop and continuously optimize DebtBook's field marketing strategy, using data and business priorities to determine where we invest, where we expand, and where we pull back
  • Build and own our association relations program: speaking submission calendars, program committee and organizer relationships, sponsorship negotiations, and recruiting customers as co-presenters
  • Orchestrate a repeatable, omni-channel motion around every major event — scored attendee targeting, coordinated email cadences, Sales outreach collaboration — so our team walks into every event with meetings already booked
  • Partner with Sales on the full event lifecycle: context-rich lead capture on-site, segmented follow-up, bridge programming, and routing unconverted leads into targeted nurture
  • Establish ROI frameworks for events, including pipeline attribution, influenced revenue, and post-event conversion metrics, and run post-event readouts that feed field learnings back into content, demand gen, and product marketing
  • Attend at least one conference per month, representing DebtBook on-site and directing execution in collaboration with an events coordinator and external vendors — providing strategic direction rather than owning logistics day-to-day
  • Partner with executive leadership to identify strategic industry opportunities and maximize DebtBook's visibility in the market.

Requirements

  • 5+ years in B2B SaaS field or event marketing.
  • Experience owning a $400K conference budget.
  • Demonstrated success driving pipeline through conferences, executive events, and partner marketing.
  • Experience partnering closely with enterprise Sales teams.
  • Strong analytical skills with experience measuring campaign ROI and pipeline attribution.
  • Exceptional project management and cross-functional leadership skills.
  • Comfortable traveling approximately 50%+.

Benefits

  • Competitive salaries plus equity (stock options) for all employees;
  • Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match;
  • Flexible work schedules and generous leave policies (including unlimited PTO);
  • Professional development opportunities and tuition reimbursement;
  • Family and wellness perks;
  • In-person social events;
  • Top-of-the-line equipment, and a newly furnished office.
DebtBook logo

DebtBook

3.2 Glassdoor

DebtBook offers modern treasury and accounting software designed to help state and local government, higher education, healthcare, and others go from operational overload to strategic leadership.Our Debt and Cash Management solutions empower strategic treasury and improve financial outcomes by automating operational work and allowing teams to more easily analyze their data and extract valuable insights. Our Lease and Subscription Management solutions give accounting teams hours back to their day by automating GASB 87 and 96 compliance workflows.

Founded in 2019
Charlotte, North Carolina, USA
134 employees (12 in marketing)
46% recommend to a friend

Marketing Team

Marketing Team Size
9 (7% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$23.7M
Last Raise
$12.5M
Series A, 3 years ago

Funding History

  • Jul 2023
    Series A • $12.5M
  • Aug 2022
    Series A • $7.5M
  • Dec 2021
    Seed • $2M

Traffic Signals

Monthly Visitors
20.8K
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
45.7%
Direct
42.8%
Referral
7.7%
Social
2.2%
Paid
1.5%

Headcount Trend

Current headcount: ~134

Recent News

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Senior Field Marketing Manager

DebtBook · Charlotte, NC · Unknown