Responsibilities

• Lead end-to-end execution of assigned brand initiatives supporting the strategic priorities of WoodSpring Suites and Everhome Suites.
• Translate strategic direction into defined scopes of work, project plans, milestones, timelines, and success metrics.
• Develop options, recommendations, and business cases informed by consumer insights, competitive intelligence, operational considerations, and stakeholder feedback.
• Coordinate cross-functional teams, centers of excellence, and external partners to ensure timely, high-quality execution.
• Identify risks, dependencies, trade-offs, and decision points and provide recommendations to leadership.
• Monitor brand performance, competitive trends, and operational metrics to identify opportunities and risks.
• Partner with franchise performance, analytics, and operational teams to convert business insights into actionable recommendations.
• Support prioritization and investment decisions through financial analysis, performance evaluation, and business case development.
• Develop executive-ready presentations that communicate insights, recommendations, and expected outcomes.
• Serve as a brand ambassador across internal and external audiences, including franchisees, operators, vendors, and advisory councils.

Requirements

• Minimum of 7 years of professional-level experience in brand management, management consulting, corporate strategy, project management, hospitality, franchise operations, or a related field.
• Experience in the hotel industry, hospitality sector, lodging, franchising, or a multi-unit consumer brand environment preferred.
• Demonstrated success translating business strategy into measurable execution outcomes.
• Proven experience leading large-scale, cross-functional initiatives and influencing stakeholders without direct authority.
• Experience utilizing analytics and business insights to drive strategic recommendations and operational decisions.
• Advanced proficiency with Microsoft Office applications including Outlook, Word, Excel, PowerPoint, and Copilot.
• Strong project management and planning capabilities.
• Experience developing presentations, business cases, and executive communications.
• Ability to analyze financial, operational, and performance data to support decision-making.
• PMP certification is preferred.

Preferred

• MBA preferred
• PMP certification preferred

Benefits

• - Competitive compensation and benefits, including medical, dental, and vision coverage
• - Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• - Financial benefits for retirement and health savings
• - Employee recognition programs
• - Discounts at Choice hotels worldwide